Goop

This campaign was masterminded by Goop and Mother LA to bring awareness to the ludicrous luxury tax on diapers in 33 states. Hoping to spark controversy, stir conversation, and inspire action, Mother came up with the idea of launching a faux, luxury, disposable diaper, “The Diapér”, on Goop. This campaign won a Cannes Lions International Festival of Creativity Lion Award for Social/Influencer Marketing.